Strategic Nonviolent Power by Mark A. Mattaini

Author:Mark A. Mattaini [Mattaini, Mark A.]
Language: eng
Format: epub
Tags: History, Military, General, Political Science, Peace, Political Ideologies, Psychology, Social Psychology, Social Science, Anthropology, Cultural & Social, Sociology
ISBN: 9781927356432
Google: 9zQ6oAEACAAJ
Barnesnoble:
Publisher: AU Press
Published: 2013-01-15T02:52:31+00:00

PERSUASION AND PROTEST AS INCENTIVE-BASED STRATEGIES

Persuasion and protest involve a common underlying dynamic. Both derive much of their power from offering (or clarifying) incentives for changing behaviour in specific ways. The incentives in persuasion are often positive: an improved situation may be offered for doing as the grievance groups asks, or the advantages of doing so may simply be clarified by providing knowledge or by shifting values. In protest, an aversive condition is established that can be relieved by compliance; possible relief from that condition is the incentive.3 Persuasion and protest are commonly viewed as the mildest of nonviolent methods. The extent to which this is the case, however, depends on the strength and intensity of the incentives involved. The positive incentives available to support persuasion are often limited; protest can sometimes harness potent aversives, so it is sometimes, but not always, the more powerful of the two. At the same time, protest can have potentially undesirable side effects.

The incentives and aversives involved in persuasion and protest may be external or internal. Because of social upbringing and personal observations of the world, for example, an opportunity to contribute to the well-being of others functions as a positive incentive for many people. The history of nonviolence is rich with examples of persons who have willingly taken on suffering for the benefit of others. The incentive in such cases is the opportunity to contribute in ways that are consistent with one’s values.

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